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Six 100K Facebook Pages

Posted on 6.13.2011


How much did your Facebook presence cost to develop? If it's less than 100,000 U.S. then it seems you're a step ahead of the Malaysian Government.

Malaysian Deputy Tourism Minister James Dawos Mamit said that each application cost RM293,072 to develop, or RM1,758,432 in full (roughly 600,000 in U.S. dollars). It's been called exorbitant and ridiculous... but is it?

Welcome to the first social media stand-off.

“These cover creative works, concepts and ideas, design, flash programming and coding, testing and debugging, uploading and launching of application, system server development and maintenance, development of database from the contest, campaign management and monitoring as well as online advertisements and fan recruitment in Facebook and Google,” said Deputy Tourism Minister James Dawos Mamit.

As you can see, or are likely well aware, much goes into the development of Facebook pages - and even more so, applications. That has not stopped some from questioning the investment.

“These are just Facebook fan pages,” DAP-Rasah MP Anthony Loke told reporters. Showing one of the Facebook pages to reporters, Loke added: “Anyone can do this. (…) Everyone knows that Facebook pages are free, and you don’t need servers or designs (for them).”

In a way this reads much like an Onion article, but alas, it's true. I'm not sure what's more unsettling - that Loke says "you don't need servers or designs" or Loke spending nearly $100,000 U.S. per page/application.

Mamit said that the Facebook page attracted a total of 20,292 Facebook “likes” since its launch on May 21 this year. To which Loke replied that the "Visit Penang" Facebook page, designed by the Penang state government did not cost “a single sen”, and had gotten nearly 120,000 Facebook “likes” in the past two years.

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