Learning Search / Real-Time Ads
It's not just vast content sites that are looking more closely at in-site search these days - it is online retailers as well. Website Services Managing Editor Pete Prestipino had an opportunity to sit down with Shaun Ryan, CEO of SLI-Systems and Search Engine Strategies exhibitor to find out what makes its in-site search distinct from other providers. The answer? It's more than just site search, it's site search that learns from users "clicking" behavior and improves the results over time.
Ryan distiguished online retailers such as etronics who are using the technology to its fullest. What makes SLI-Systems Learning Search different is that it is not based on any sort of ranking or relevancy algorithm, but rather the results that consumers have found useful (in aggregate). This reduces the times it takes for a customer to find the information or products they need. For those companies involved directly with promoting their sites and engaged in pay per click management, the company has also developed an enterprise product named Ad Champion™ which is an automated tool for creating and manageing the whole paid search process. Here is how it works, Ad Champion™ automatically implements rich, ever changing paid search campaigns by using the common (and not so common) search terms entered by customers on your own site search. This in turn drives campaigns on Web search ad networks such as Google Adwords and Yahoo! Search Marketing. Powerful stuff - actually, powerful stuff that works.
Readers can learn more about Learning Search and SLI's Ad Champion product at www.SLI-Systems.com
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