Slowing Down? Time for a WCM Health Check
CoreMedia has released a free online diagnostic tool that allows digital professionals to test the current maturity level of their companies' Web content management (WCM) implementations.
Web Content Management Health Check takes into account a company’s diverse online goals and culture, and the WCM Health Check walks participants through an interactive survey that evaluates and provides recommendations concerning the effectiveness of their WCM technologies, systems and processes and enables them to compare their efforts against that of their peers.
For example, the WCM Health Check examines the following four main areas of existing WCM implementations:
Customer Experience – achievement in supporting a broad range of customer goals and interactions ranging from educational to ecommerce
Marketing Effectiveness – strength in the delivery of content within the appropriate context to target audiences, with the goal of driving customer engagement and brand loyalty
Mobile Readiness – how advanced and robust are an enterprise’s multi-channel strategy to support the rapid growth and diversity of mobile devices
Usability and Consumability – how intuitive are the interfaces that empower business users and editors to create relevant customer experiences
Within these areas, the WCM Health Check analyzes system speed and reliability, freshness and relevance of content, the multichannel customer experience, the strength of the WCM system and how content is presented in a context-aware setting.
After completing the online survey, an assessment score is provided together with actionable recommendations on how to better leverage WCM technology, as well as how current content management processes and systems stack up against peers.
“Today’s Web-savvy audiences seek dynamic online experiences that present them with relevant content based on their context, yet most websites fail to meet even the most basic criteria,” says Glenn Conradt, VP of global marketing and North America, CoreMedia.
“With the availability of CoreMedia’s new Web Content Management Health Check, enterprises are now armed with the information they need to pinpoint how well their current WCM implementations are positioned to deliver optimal Web experiences that meet or exceed their audiences’ expectations. We believe that the results of this assessment may assist in the optimizing of their current investments or the justification of additional investments in people or more relevant technologies.”