Skip to Main Content

Small Biz Big Spenders

Posted on 12.01.2014

Small and medium-sized businesses that spend more rate search engine advertising and marketing (SEM, SEO, PPC) as an "extremely high" or "very high" priority" in the next 12 months according BIA/Kelsey’s Local Commerce Monitor™ (LCM 18), an ongoing study of the advertising behaviors of SMBs.

BIA/Kelsey define higher-spending SMB's, called SMB Plus Spenders in the report, as those that spend more than $25,000 annually on advertising and promotion. SMB Plus Spenders spend, on average, nearly $79,000 annually on advertising and promotion.

“The LCM findings indicate small businesses want to improve on the ability for consumers to discover them,” said Steve Marshall, director of research, BIA/Kelsey. “SEM, SEO, and pay per click are fundamental to achieving this goal, particularly with the growth of mobile search.”

Local search revenues are expected to reach $7.2 billion in 2015, according to BIA/Kelsey’s U.S. Local Media Forecast 2015, up from $7.1 billion in 2014. The forecast also indicates local mobile search will account for more than half (51.1 percent) of mobile ad spending in 2015.


 Request Website Magazine's Free Weekly Newsletters 


Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code

  • Buy Workshare Compare today

    5 Next-Generation Supplier Strategies

    Tipalti