Small Biz Must Go Mobile
Mobile is one of the hottest topics in tech right now, yet many small businesses are still not leveraging this technology according to a recent Constant Contact study.
Part of the reason for this lack of adoption is that SMB owners don’t have time to implement mobile solutions or just don’t know enough about mobile in general. In order to help solve this problem, Constant Contact has expanded its mobile email marketing capabilities to include functions like mobile email list building, location-aware text check-ins, text message marketing and more. All of the new tools are currently available in Constant Contact’s Marketplace.
“More and more, we’re seeing that small businesses are wanting to ‘go mobile’ in their operations. In fact, a recent Constant Contact survey suggests that 66 percent are starting to dip their toes into the water,” said Joel Hughes, senior vice president, strategy and corporate development, at Constant Contact. “That said, the major barrier to full mobile adoption for small businesses continues to be time and access to easy-to-use tools. Our goal is to find and integrate with the tools that both enhance our current mobile offerings and make mobile marketing as easy as logging into your Constant Contact account.”
The new integrations are made possible through Constant Contact’s AppConnect Development Platform, which provides open APIs so developers can create third-party apps. Through the integrations, SMBs have more ways to connect with their mobile audience. The new apps include:
iCapture – This app works on both iPads and Android tablets. It can be leveraged to help SMB owners capture names, emails and customer preferences and add that information to their Constant Contact account automatically. Plus, this app works offline and can be used to collect contact information at networking events.
RoundBuzz – This app assists SMBs in growing their email marketing lists through location-aware text check-ins. SMBs can leverage this integration to collect email addresses by prompting customers to join their mailing list upon the customer’s check-in to a brick-and-mortar location. In addition, SMBs can use this app to offer discounts and rewards to customers for checking-in.
AdLeads – This integration enables SMBs to create a mobile sign-up ad through AdLeads. The ad campaign runs across popular mobile apps like “Where’s My Droid”, “iFishing”, ‘Color Effects”, music apps and more.
Ez Texting – SMBs can use Ez Texting to run a text messaging campaign for their email subscribers. Moreover, the app can help SMBs promote their business, run text-to-join campaigns, polls and contests.
Mojaba – Create mobile email sign-up forms that work on mobile websites and all mobile browsers. SMBs simply select the mailing list they would like contacts added to and then the form is automatically created.