Small Business Marketing Company Going Public
Making the transition from private to public is not a quick one.
Yodle, an online advertising company, is nearing the end of the process and has filed for their IPO in which it plans to achieve a valuation of $75 million. The New York-based company helps small businesses increase their Web presence in multiple ways including social media and email marketing.
Yodle helps businesses with social media advertising by building and maintaining their Facebook Business pages while their email marketing capabilities let companies easily create and send customizable emails to their customers. The advertising company will also build the businesses website for them (both desktop and mobile versions) as well as get them listed on more than 50 different directories.
While the company has released its planned ticker symbole, "YO", it has yet to state which exchange it will be traded at.