Small Changes, Big Results
Metrics company Hitwise reported last week that Google Blogsearch has taken over Technorati in terms of market share thanks to a handful of small changes which have yielded some big results. Via the HitWise Blog:
This week Hitwise data show that the market share of visits to Google Blog
Search surpassed visits to Technorati for the week ending 12/23/06. Google Blog
Search began catching up to Technorati in October, when Google placed a link to
Blog Search on the Google News home page,
causing a 168% surge in market share for Google Blog Search over a two week
period (week ending 10/14/06 vs. week ending 10/28/06).
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