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Smartphone Activities of Users in 2013

Posted on 8.31.2013

“Mobile” has forever changed the face of digital marketing and development. In fact, 56 percen tof American adults are currently smartphone users (Source: Pew Internet & American Life Project 2013) Brands big and small are turning to smartphones as a way to better serve their clients, drive greater awareness and boost the number of brand impressions.

One of the more interesting sources of data on the activities of smartphone users comes from mobile analytics platform Distimo. Distimo’s App Trends feature shows daily trend data for the past two weeks, pulling information from its Distimo AppIQ product, which utilizes a large set of data (over three billion download transactions per quarter) in order to estimate the daily downloads and revenues for individual apps.

While reviewers won’t see the actual number of downloads or amount of revenue for apps (a paid Distimo account is required for that), the App Trends feature is useful in understanding what apps are trending and the velocity of their popularity, as well as an opportunity to dig into specific categories (and countries) with relative ease.

There are of course many things that users do with their smartphones. Below you will find several interesting statistics on mobile commerce and mobile engagement as a whole.

65% of U.S. shoppers research products and services on a PC and make a purchase in-store. (Source: Cisco, 2013

Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at 17%, price comparison at 14%, and daily deals at 13%. (Source: AdMedia Partners, 2013

46% of showrooming shoppers still ended up making a purchase in-store, an 11-point increase from 2011. (Source: Pew, 2013)

Also Read the following posts or check to see what’s new in Website Magazine’s Mobile World channel

- 10 Local Apps Driving Traffic & Conversions 

- Apps That E-Commerce Websites Can’t Do Without

- Why Apps Aren’t Going Away, and Why You Should Care


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