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Snapshot of Reserve Online, Pick Up In-Store Feature

Posted on 7.28.2013

Providing the most convenient and seamless omnichannel shopping experience is quickly becoming one of the top ways that retailers can compete against the low-bottom pricing that most comparison shopping engines feature.

For the most part, consumers still want to pick up (or feel) products before purchasing. According to Econsultancy’s report “How the Internet can save the High Street”, 80 percent of people surveyed had reserved items online to collect in store, showing its popularity.

Henry’s Camera, Canada’s largest independent retailer with 100-plus years of experience selling high-end cameras and photo imaging accessories, is leveraging on-demand commerce platform provider OrderDynamics to offer its customers a variety of fulfillment options to support their own growing omnichannel commerce strategy and operations.

To stay dominant in the digital age, Henry’s recently launched “Reserve Online Pickup In-Store” functionality through its website,

Henry’s customers are now able research products online and reserve that product at the most convenient location in a few simple steps (add to cart, select store nearest them and enter contact information).

Additionally, this tool is calibrated to automatically calculate local taxes and provide a complete order total, giving the customer an instant and transparent order summary. Since Henry’s sells high-end products, its customers may have more questions about warranties and maintenance. With the “Reserve Online Pickup In-Store” capability, customers can now engage with Henry’s expert in-store associates and receive advice when picking up their reserved products from the stores.

Henry’s staff can also view online and in-store purchasing history and behavior profiles of its customers to help understand preferences or make appropriate upsell and cross-sell recommendations during the in-store pickup portion of the sale. In addition, Henry’s anticipates reduced shipping costs for its online customers who choose to take advantage of its new in-store pickup offering.

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