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In-Depth Search Results at Google in Focus

Posted on 1.11.2016

Google made an interesting change to in-depth articles featured in its search results in an apparent effort to make them more like the regular organic search results. 

The search engine dropped the percentage of results that show in-depth article results by about half according to recent Mozcast data.

In-depth results were showing for about 13.2 percent of all queries they track, but dropped to just over 7 percent on Jan. 5, 2016.

Google also modified how in-depth article results appear in the search results - moving from three lines in length to just two for the snippets (description). That could ultimately be the biggest change; if sites were receiving significant traffic from in-depth article results, it could potentially have a negative impact on CTR but only time will tell if that's the case.


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Google made several changes in 2015 to how it displays the in-depth articles.  In April, for example, they eliminated thumbnails from the in-depth results, and removed the “In-Depth Articles” header that used to appear at the top of all those results as well last year. 

 

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