So Long, Groupon?
Are we done with daily deals (yet)? According to data from competitive intelligence provider eDataSource, it certainly appears so, as they released a report which indicated a significant drop (20 percent) in sales and an increase in the rate of refunds.
The eDataSource report reveals that July sales declined in both monetary volume and number of units compared to May and June. The good news is that the average deal price held steady in a range of $30 to $32 during the May to July period. That's good for users of the site and Groupon itself.
"Groupon took the retail world by storm but has had a tough year as a public company," said John Latona, head of eDataSource's ecommerce intelligence service, “our report helps people who are following Groupon understand what is happening now."
It's important to note that that the eDataSource report focused exclusively on U.S. sales. Groupon however has a rather extensive International presence.