So Long Image Blocking, Hello Mozify
Don’t you just hate it when you receive an email in your inbox and you have to select “Display Images” or worse "Always Display Images"? I know I do, but just imagine how recipients on your email list feel. Hint… it's probably not good.
With 85% of email clients blocking images by default, you would think there would be a better way – and there is. The Mozify solution, from Email on Acid, allows senders to convert any image to an HTML mosaic or to a pre-formatted HTML text. When the email is downloaded, the original email will appear (see below for a visual).
The solution is currently in private beta, but is apparently producing some notable improvements including dramatic increases in click-through rate – Outrigger Resorts for example yielded a 376% increase in CTR. Based on current email client usage patterns, Mozify indicated that the mosaics would appear properly for 78% of all recipients.