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So Long Image Blocking, Hello Mozify

Posted on 10.07.2012

Don’t you just hate it when you receive an email in your inbox and you have to select “Display Images” or worse "Always Display Images"? I know I do, but just imagine how recipients on your email list feel. Hint… it's probably not good.

With 85% of email clients blocking images by default, you would think there would be a better way – and there is. The Mozify solution, from Email on Acid, allows senders to convert any image to an HTML mosaic or to a pre-formatted HTML text. When the email is downloaded, the original email will appear (see below for a visual).

The solution is currently in private beta, but is apparently producing some notable improvements including dramatic increases in click-through rate – Outrigger Resorts for example yielded a 376% increase in CTR. Based on current email client usage patterns, Mozify indicated that the mosaics would appear properly for 78% of all recipients.

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