Social Ads Come to Pricing Engine
It’s not easy for small businesses to advertise on the Web considering all the different channels and destinations; not to mention formats. But it’s certainly getting easier.
Pricing Engine recently released a new version of its small business advertising platform that enables small businesses to launch campaigns social media networks in addition to the search engine ad opportunities it offered at its launch just a few months ago.
One of the reasons that may be the case is the breadth of services it enables those small businesses to get their message out in front of prospective consumers.
Pricing Engine offers support for Facebook, Twitter, LinkedIn, Reddit and Foursquare. Instead of having to manage multiple ad accounts individually (separately), marketers can place their message on the channels that matter in one convenient (and hopefully efficient) platform - a centralized location for billing, management and reporting, and, of course, optimization.
"Millions of small business owners are the backbone of our economy, and they deserve to have the best tools available to take advantage of growth opportunities through digital media channels just like major corporations," added Kagan. "That’s why we’re excited about the expansion of our platform to include support for advertising across these popular social media sites. This kind of innovation and enablement of the small business community is what has been fueling our own strong growth and expansion."