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Social Brand Managment for College Bound and New Job Seekers

Posted on 9.17.2013

It's not just local businesses and global brands that need social media support - it's also useful for those heading to college and those that just graduated too.

Social Assurity recently announced the launch of a business venture that will provide social media content management for high school and college students seeking to optimize their personal brand for college admissions and corporate recruiters. Social Assurity will offer students brand strategy by refining and enhancing their online presence on social media platforms such as Facebook, Twitter, Google+, LinkedIn, Tumblr and Instagram to help them stand out among their peers.

Unlike automated social media software programs, Social Assurity’s investigative researchers use proprietary research methods to personally scour the social media landscape to uncover, identify and assess the digital footprint left behind by online postings and other activities intended to impress friends without regard for future academic and professional assessments. In today’s competitive world where many qualified people are competing for one spot, a blemished or missing digital footprint may be all it takes to miss out on an opportunity of a lifetime. 

“We are excited to serve the needs of high school and college students nationwide who are facing unprecedented competition to gain entry into the nation’s leading universities and businesses," said Alan Katzman, founder and managing member of Social Assurity LLC. "In order to generate a greater degree of distinction among so many well qualified applicants, schools and businesses are increasingly turning to social media outlets to view and assess the digital profiles of candidates. We want to provide these students with the personalized resources they need to successfully navigate this new reality.”

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