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Social Gamification Gains Momentum in the Retail Channel

Posted on 4.25.2012

eCommerce coupon and “offer marketing” platform Fanplayer has brought its gamification technology to Magento, the first such partner in Ebay’s X.Commerce ecosystem.

Magento merchants are now able to add the Fanplayr widget to their stores to engage consumers socially with games that provide multi-variable coupons and offers. There are currently three Fanplayr games – Spinner (see short demo video below), Mystery Game, and Card Flip.

The Fanplayr widgets can be deployed pretty much anywhere – not just a Magento shopping cart – including Facebook brand pages, email, mobile websites, even within advertising. The extension offers real-time performance insights into the coupons/offers being used by merchants and also provides social graph (and Facebook Connect) integration.

"Magento's integration partnership with Fanplayr enables merchants to better engage and convert social consumers to sales using new and traditional marketing channels," said Fanplayr CEO Simon Yencken. "We're excited to be a lead innovator for the Magento and X.commerce platforms and are focused on building new and innovative commerce experiences that drive the highest engagement, loyalty and sales for merchants."


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