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Social Geo-location Strategies for Black Friday

Posted on 11.22.2011

Big names in the retail industry are jumping on the geolocation bandwagon, especially for the busiest shopping weekend of the year.

For example, Sports Authority is offering $25 cash cards for customers that check-in with Foursquare and spend $100 or more, JC Penney will donate $25 (up to $100,000) to the Salvation Army for every Foursquare check-in, while American Eagle is unlocking a 15 percent off coupon to every customer that checks-in on Foursquare. However, these promotions don’t have to be limited to big name corporations, small businesses can jump on the geolocation bandwagon too.

Here are three tips for merchants that want to create social geolocation promotions for the busiest shopping weekend of the year:

Foursquare Specials - Foursquare provides merchants with the ability to create many different types of offers that are available for customers upon check-in – which can be very valuable during the busiest shopping weekend of the year. For instance, merchants can create a discount with purchase offer, like $10 off of a $50 purchase, or free gift with purchase specials. So if your business isn’t already on Foursquare, use this as an incentive to create a merchant page today.

Facebook Contests - It is time to think outside of the box. Organize a contest that gives away a free gift through a random drawing of the customers that check-into your store on Facebook Places over the weekend. Also, to ensure your winning customer comes back and shops more, make the free gift a $50 gift card to your store.

Reward the Early Birds - Although your store may not be opening at midnight like many other retailers on Black Friday, merchants can still reward the early birds. Promote a free gift or special discount for the first twenty customers that check-in either on Facebook or Foursquare on Friday morning.

For more holiday-related social media tips, check out these tips from Website Magazine.


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