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Social Gets Early Warning Alerts

Posted on 2.26.2013

If your business is looking for a way to stay on top of its social activity and get early warning alerts when news or trends are about to hit, Topsy Pro Analytics may be the way to go. 

The social analytics company recently launched its new real-time alerting tools that instantly analyze billions of social conversations and delivers insights.

“A consistent request that we’ve heard from these organizations is the ability to monitor all conversations and be proactively alerted with the most important information to their business,” said Jamie de Guerre, vice president of product at Topsy.  “Topsy Alerts and Reports deliver on what our customers have been asking for by putting the most important insights in their inbox on a regular basis and at the outset of breaking news or trends.”

Here’s a closer look at the new tools: 

Topsy Alerts: instantly analyzes millions of social conversations and sends users an early warning when news or trends are about to break.  A media organization might identify breaking news by tracking accelerating conversations around key topics (such as “earthquakes” or “baseball”), while a brand might monitor for product issues by watching for a large drop in brand sentiment. 

Topsy Reports: regular email digests of particular topics that are relevant to senior executives and managers. For example, a marketing executive might want to receive a daily summary report comparing the social activity for their brand to their competitors’ so they can get a daily heartbeat of conversation and any important competitor news first thing every morning. A report would arrive at a scheduled time each day including the most important Tweets and Links and a comparison of overall activity and sentiment for each brand.  

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