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Social Login Increases Site Engagement

Posted on 1.19.2012

The goal of any website is to attract visitors. But once the visitors are at the site, how do you keep them there?

A new study from social plugin provider Gigya reveals that providing site visitors with social login options can impact user engagement and increase time spent on-site.

According to the study, users that log in with a social network spend 50 percent more time on site, with an average of 12 minutes for social login, 8 minutes for standard login and 5 minutes for no login.

Site visitors that were logged in through a social network were also found to view double the number of pages. With an average of 10 page views for social login, 5 page views for standard login and 4 page views for no login.

And although most users prefer to login with Facebook (61%), online businesses should still provide multiple social login options because 15 percent of users prefer to login with Yahoo, 12 percent choose Google, 10 percent select Twitter and 2 percent prefer LinkedIn.

 

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