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Social Media Analytics Master List

Social media dramatically changes the digital marketing landscape. What has become clear over the past decade however is that brands need to invest their time and resources not just in their monitoring and management (participation within) the channel, but also in analysis and enterprise social media marketers are spending huge amounts to measure their performance. 

A recent study published by Markets and Markets, for example, predicts how the size of the social media analytics market space is expected to increase from $2.23 billion in 2016 to $9.54 billion within the next five years. 

While most social media monitoring/management solutions and social media platforms provide some level of insight into performance, many brands still don't invest enough in these offerings to make much of a difference. 

Let's take a look at a few of the most popular social media analytics solutions today's enterprises will likely use in the near future. 

  • oktopost

  • netbase

  • keyhole

  • agorapulse

  • brandwatch

  • hootsuite

  • crowdbooster


  • quintly

  • rivaliq


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