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The Social Influence on Consumer Behavior

Posted on 9.12.2011

A new report analyzes social media trends and patterns, including the influence of social media on consumer behavior.

The report, by the Neilsen Company, a provider of consumer insight and social media analysis, shows that social networks and blogs dominate people’s online time by accounting for almost a quarter of total time on the Internet, Americans spend more time on Facebook than any other U.S. website and most adult social network users also shop online.

Additional statistics show:

Americans spent more than 53 billion total minutes on Facebook in May 2011

70 percent of active online adult social networkers shop online, which is 12 percent more likely that the average adult Internet user

Females and 18-34 year-olds are the most active social network users

Almost 40 percent of social media users access social media content from their mobile phone

More than twice as many people that are 55 or older visited social networking sites on their mobile phone than last year

Social Network app usage is up 30 percent from a year ago

Across ten major global markets, social networks and blogs reach over three-quarters of active Internet users

Tumblr is growing in popularity, by almost tripling its audience in just a year

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