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The Secret Weapon of Social Networks

Posted on 11.26.2006

No, it's not subliminal background messaging, it's shopping. Via Mashable, "The AMA released a survey today in which 47% of consumers said they’d use social networks to find and discuss holiday gift ideas, while 29% said they would buy products through those sites. 51% said they’d look for discounts on social networks, another 51% said they’d download coupons and 18% said they’d read or write product reviews." The AMA say that we’re already seeing a merging of social sites and online stores (e.g. Flickr Camera Finder is one example), but that blatant hyping of products might turn users off. Something to keep in mind for this holiday e-shopping season and in the future.

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