Social Rules The Roost
The social vs. search battle among Web marketers rages on, with social taking the latest round. Nearly three-quarters of small business owners surveyed by marketing platform Roost said they believe social media to be a more effective Web strategy than paid search. Conversely, only 15 percent said that search was their most effective strategy. Pitney Bowes did a similar study of more than 500 SMB owners and found that more than half of the respondents favored social for its cost-effectiveness and relative ease of use. Interestingly, the most rapidly emerging tool used by marketers in the Pitney Bowes study was QR Codes, with nearly half of the business owners surveyed using them in a variety of ways.