Social Shopping In Action
Social shopping is finally gaining steam.
Although the idea of driving sales through the social channel isn’t a new concept, it certainly seemed to gain momentum in 2014. Facebook and Twitter, for example, both confirmed that they are testing “Buy” call-to-action buttons within their newsfeeds this year. Not to mention that there is a variety of features and tools available that make it simple to sell products on other social networks too, such as Instagram and Pinterest.
Merchants that are ready to amp up their social commerce initiatives before 2014 comes to an end, however, should first explore all of the technologies and strategies available to make doing so an easier task.