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Social Snapshot: April 2015

Posted on 5.18.2015

Social networks continued to make headlines in April with announcements of new features, acquisitions and partnerships.

To make it easier for digital professionals to stay up-to-date with all of this news, Website Magazine has put together its fourth Social Snapshot of the year, featuring a roundup of April’s top social updates. It is worth noting that this update comes a little later than previous months, as editors have been busy keeping up with other areas of the Web too, such as the e-commerce industry, emailsearch marketing and website development.

That said, learn more about April's social news by checking out the stories and links below:

* Tumblr Adds CTAs to Mobile App After initially unveiling call-to-actions (CTAs) for its platform back in December, Tumblr also made the functionality available on its iOS mobile app.

* Increase Your Social Media Reach with Content Amplification Tools – Real-time social media insights and analytics provider Engagement Labs unveiled Amplification 2.0, a publishing tool designed to distribute content across social networks.

* Twitter Shows Media Publishers Some Love – Twitter unveiled a product specifically for media publishers. The product, dubbed Curator, enables publishers to search, filter and curate Twitter content that can be displayed on the Web, mobile and TV.

* Tinder Swipes Left on Spam – Popular social dating app Tinder is fighting spam on its mobile app with the help of mobile identity company TeleSign.

* Using Social Media to Personalize E-Commerce Processes – Sprinklr and hybris software partnered to integrate social media with e-commerce business processes.

* Selling and Shipping on Instagram Made Easy – ShipStation is helping improve retailers’ selling initiatives on Instagram via an integration with social commerce app Penny.

* Instagram Adds New Creative Tools – Instagram unveiled two new creative tools, dubbed Color and Fade. While Color enables users to tint highlights or shadows in photos, Fade allows them to soften colors.

* Twitter Unveils Revamped Quote Tweets – Twitter users can add their own comments to Retweets, thanks to the social network’s “Revamped Quote Tweet” feature.

* LinkedIn Scoops Up Refresh – LinkedIn is bolstering its platform with its acquisition of startup and iOS app Refresh.

* Imgur Embeds Provide Content Creators Full Control – Imgur unveiled a new embedding unit for images hosted on its site.

* Sprinklr Tackles Tech Support – Social media management company Sprinklr acquired Get Satisfaction, a customer community software platform for technical support.

* Twitter Opens Up DMs – Twitter updated its Direct Messaging feature to enable users to receive Direct Messages (DMs) from anyone.

* Google Drops in Social Login Popularity – Janrain’s Q1 2015 Social Login Trends report reveals that Google saw a 9 percent decrease in social login for consumer brands.

* LinkedIn and Twitter Info Now Available in Yahoo Mail Contact Cards – Yahoo teamed up with LinkedIn and Twitter to add caller ID-like contact information to email addresses in Yahoo Mail.

* Yelp Debuts New Enhanced Search Feature – Yelp unveiled a new feature called Yelp Now, which makes it easy for users take action like reserve a table or place an order on its platform.

* Beware of Facebook News Feed Algorithm Updates – Facebook unveiled three News Feed updates that influence the way content is displayed on its social network. One update that may impact band’s social “word-of-mouth” visibility will decrease the prominence of friends’ actions in the News Feed, including stories about friends liking or commenting on a post.

* Add Social Polls to Your Site – Engaging quiz platform Qzzr has launched a product called Pollcaster, which enables content marketers to create and embed social polls onto their website.

* Facebook Unveils New Voice Calling App – Facebook’s new app, dubbed Hello, gives call receivers a better idea of who is on the other side of the call by displaying the name of their Facebook friend (even when that friend’s phone number is not saved in the user’s phone contacts).

* New Local-Social Enhancements Arrive at Brandify – Where2GetIt unveiled a new version of its Brandify CRM platform that includes local-social capabilities.

* Making Social Media an E-Commerce Priority – A new service called AtHashtag is connecting shoppers and fashion retailers through a social e-commerce website and real-world pop up shops.

* Emojis Get the Hashtag Treatment – Instagram is the first big social network to give emojis the hashtag treatment, which opens up a new way for people across the globe to communicate and discover content.

* Twitter’s Mobile Users Get Better Explanations of Trends – Twitter updates its “Trends” section, as the social network has begun providing more context for topics that are featured.


* Bonus – Improve your brand’s Instagram initiatives with Website Magazine’s “3 Instagram Hacks for Businesses.”

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Don’t forget to look back at 2015’s top social news (so far) by visiting Website Magazine’s Social Snapshots for January, February and March.

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