Social Snapshot: February 2015
There were many social stories that made headlines in February – from Twitter’s Promoted Tweet announcements to Pinterest’s unveiling of new app pins.
To make it easier for digital professionals to stay up-to-date with all of these updates, Website Magazine has put together its second Social Snapshot of the year, featuring a roundup of February’s top social news. Learn more about this news by checking out the stories and links below:
* Capturing the Pulse of Social Events – social media intelligence platform Unmetric released a new resource, dubbed Event Pulse, to capture and highlight brand-generated social content around significant sporting, cultural and entertainment events.
* Twitter unveiled two updates for Promoted Tweets in early February – the first update introduced Syndicated Promoted Tweets, which expands the reach of Promoted Tweets beyond the social network thanks to partnerships with companies like Flipboard and Yahoo! Japan. Conversely, the second update sheds light on a new feature called “Quick Promote” that is targeted toward small businesses. With this feature, users will be able to quickly promote their best content directly from the Tweet Activity Dashboard.
* Is Facebook Edging in on YouTube's Territory? – data from Visible Metrics shows that 25 percent of all online Super Bowl ad views took place on Mark Zuckerberg’s social network.
* Meeting at the Intersection of Social Media & Customer Service –Website Alive unveiled an application integration with Hootsuite, which will allo social media and customer support teams to collaborate behind the scenes to offer customers a better experience and faster resolution times.
* New LinkedIn Homepage Design Rolling Out – although LinkedIn announced a redesigned homepage back in December, it seems as if the new layout finally began showing up for users in February.
* A Proximity-Based Social Network for iOS – meet CrowdPost, a proximity-based social media app for iOS that could bridge the gap between users’ offline and virtual lives.
* Monetizing Apps Through Social Media – Perion Network acquired MakeMeReach, which is a Paris-based social media advertising platform.
* Facebook Steps Up Its Commerce Game – an update for the social network’s For Sale Groups feature enables members to choose “Sell” when creating a post. In addition, members can add a description and price to what they are selling, as well as set up a pick-up/delivery location.
* Social Marketing Gets Easier for Small Businesses – Vistaprint launched a new tool called “Social Postcards” that enables small businesses to turn their print materials into Facebook ads as well as target certain audiences and analyze campaign results.
* Social Ad Relevance Scores from Facebook Arrive – Facebook unveiled a new ad relevance feature for advertisers that forecasts how well an ad will perform with its target audience.
* Twitter Acquires Monetization Service Niche – the social network announced its acquisition of software and monetization services provider Niche.
* Social Content Powerhouse Imgur & The Pursuit of Ad Dollars – Imgur is now offering its Pro features to all users for free, which includes unlimited image uploads, multiple thumbnail size sharing options, image analytics and referral data, image management and editing tools, as well as the ability to interact with the community through commenting, voting and sharing.
* LinkedIn Announces Changes to its Developer Program – the changes include a shift from primarily open APIs to partnership integrations.
* Pinterest Unveils App Pins for iOS – Pinterest teamed up with Apple to launch App Pins for users browsing on their iPhones and iPads.
* Social Selling in Action; Facebook Unveils New Product Ads – Facebook introduced a new ad format dubbed product ads, which enable businesses to showcase multiple products in a single advertisement.
* LinkedIn Gets In On Lead Gen – the social network introduced a new Lead Accelerator product that aims to connect companies to the right audience with the right content as they move through the purchase funnel.
* Do Consumers Really Prefer Social Login? – new Appsee data reveals that the majority of survey respondents say they prefer to manually register for an app via email over logging in with Facebook.
* Get Insight on Visual Social Content – Chute unveiled a new solution to help companies tap into real-time insights from consumer photos and videos shared on Twitter and Instagram.
* Search Meets Social with Google-Twitter Deal – Twitter and Google have reportedly agreed on a deal to have tweets show in relevant search results on Google. John Wieber of WebMoves.net sheds light on how businesses can capitalize on this partnership.
* Twitter Finally Plugs into WordPress – the social network unveiled its official plugin for WordPress, which enables users to embed Twitter content and grow their audience on the social network.
* Hootsuite Users Get Closer to Proving Social's ROI – LiftMetrix has partnered up with Hootsuite to help users understand the analytics behind their social performance.
* Facebook Unveils Ads Manager App – the iOS app enables users to monitor and manage ads while on the go.