Social Snapshot: January 2015
Over the course of a year (or even a quarter), it can be difficult for busy professionals to stay up-to-date with the announcements and updates that make the news cycle for an industry like social, which seems to be in a constant state of evolution.
Because of this, Website Magazine is beginning a new initiative in 2015 to help readers stay current with all of the top social news. The initiative, dubbed Social Snapshot, will feature a roundup of the top social news each month.
In January, for instance, the socialsphere saw some major updates from Twitter and Snapchat, as well as some interesting stats about social referral traffic. Learn more about these updates and more by checking out Website Magazine’s 1st edition of Social Snapshot below:
* Popular Retailers Failing at Social Media – data released by Engagement Labs reveals that even some of the biggest brands, including Levi’s, Urban Outfitters and Guess, struggle with social media marketing.
* LinkedIn Boosts its Search Functionality – LinkedIn unveiled updated search functionality, which aims to improve the user experience for members on its platform. With the update, users are able to submit more complex queries and receive more accurate keyword results as well as more personalized results.
* What’s Trending on Instagram? Brands Want to Know. – TrendSpottr released a new real-time content discovery application that reveals the top trending photos, videos and users on Instagram. Launched in partnership with HootSuite, TrendSpottr for Instagram provides a unique look into content that is capturing the attention of Instagram’s users.
* Add Social Profile Info to Google’s Knowledge Graph – Brands can now add their social profile information to their Knowledge Graph Search results by adding structured data markup on their official website.
* Facebook Cleans Up the News Feed Once Again – In its latest news fed update, Facebook took aim at posts that contain misleading news stories. To provide a better experience to its members, Facebook is now reducing the distribution of posts that people have reported as hoaxes and is also adding an annotation to these posts to warn other Facebook members of the hoax.
* Twitter Grows its Presence in India – Twitter reached an agreement to acquire mobile marketing platform ZipDial, which will help the social network bridge offline and online experiences in developing countries.
* The Great Ruse; Social Media & Customer Service – data from a M2Talk survey reveals that the most popular form of contact for customer service is the phone, followed by email, live chat and in-person contact. Social media, on the other hand, was only preferred by 2 percent of respondents as a customer service channel.
* Twitter Caters to Its Largely Inactive Audience – Twitter announced that it will begin surfacing a few of the best Tweets users may have missed while they were away from the social network.
* Read Tweets in Multiple Languages – Twitter also introduced a new Tweet translation feature that is powered by Bing Translator.
* Are Social Referrals Driving 30% of YOUR Traffic? – According to Shareaholic, the top eight social networks drove 31.24 percent of overall traffic to sites in Dec. 2014, which is an increase from 22.71 percent a year ago.
* Twitter Lets Complainers Unite – In more Twitter update news, Twitter announced two new features – a mobile video camera and private group messaging. The mobile video camera enables users to capture, edit and share videos from the Twitter app, while the private group messaging enables users to start private conversations with up to 20 people.
* Snapchat Dives into Content Discovery – Snapchat made a major change to its app this month with the launch of its “Discovery” feature. With Discovery, users are able to find Stories from a variety of editorial teams, including CNN, Comedy Central and Food Network.
* Pinterest Proves It's for Men Too – Pinterest improved its Guided Search feature to provide more relevant search results to men.