Social Snapshot: March 2015
March has been a very busy month for social news – thanks in large part to Facebook’s F8 developer conference that unveiled a variety of updates, such as new business features for the social network's Messenger app and a free Analytics for Apps tool for marketers.
Aside from all of the Facebook news this month (trust us, there’s a lot), the social Web also saw quite a few announcements from Twitter and even a new ad format from Instagram.
To make it easier for digital professionals to stay up-to-date with all of this news, Website Magazine has put together its third Social Snapshot of the year, featuring a roundup of March’s top social updates. Learn more about this news by checking out the stories and links below:
* Add Twitter-Hosted Video to Your Website – Twitter introduced a new video widget that enables users to add Twitter-hosted videos to their websites.
* Boost the Visibility of Your Tweets on Google – Predictive analytics company Blab unveiled a new system to help digital marketers increase the visibility of their tweets in Google’s search results.
* Prepare for a Decline in Facebook Page Likes – Facebook announced that it is removing memorialized and voluntarily deactivated accounts from Pages’ like count totals.
* Instagram’s Ad Carousel Format in Focus – Instagram unveiled a new ad format called carousel ads, which features more than one image as well as a link.
* Twitter Enables Advertisers to Target Users Via Off-Site Activity – Twitter unveiled “partner audiences,” which enables its advertisers to target users who have showed strong signals of intent while off of Twitter.
* Twitter Unveils New Conversion Tracking Features – Twitter introduced two new conversion tracking features, dubbed transaction values and key conversion tags. While the transaction values feature enables marketers to view sales that are driven by Promoted Tweets, key conversion tags enables marketers to select a single conversion event to track.
* Direct Messaging Arrives at Swarm – Foursquare added direct messaging to its Swarm app to make it easier for users to connect and meet up.
* It’s Not the Size of Your Instagram Audience That Counts – A new report from L2 proves that the number of Instagram followers a brand has is not as important as how they engage with those followers.
* YouTube Video Annotations Evolve – YouTube unveiled a new feature called “cards,” which can be used to add clickable text to videos in order to inform viewers about other videos, merchandise, playlists, websites and more.
* Measure the Impact of Social Marketing Campaigns – ShortStack is helping brands measure social marketing campaigns with its new analytics panel.
* Facebook Bets on TheFind for Better Ads – Facebook’s recent acquisition of TheFind is expected to help the social network deliver better and more relevant ads.
* LinkedIn Job Search App Arrives at Google Play – To complement its existing Job Seeker app for iOS, LinkedIn unveiled a Job Search app for Android.
* Facebook Enters the Realm of Money Transferring – Facebook unveiled a new way for friends to send each other money through its Messenger app.
* Shareaholic Announces Patch for Site Security Bug – Sharaholic has fixed a bug from its WordPress plugin that enabled users with no administrative privileges to make changes to a site as if they were an administrator.
* Compete Against Friends with New Social Competition App – Shout TV launched an app called Shout Social to enable users to see what events their friends are participating in and compete against them.
* Reddit Enables Embeddable Comments – Reddit’s new embeddable comments feature enables Web pros to add Reddit comments to their websites.
* Twitter Introduces Location Tagging – Thanks to a partnership with Foursquare, Twitter users will be able to add locations to their tweets, as well as tag specific businesses from Twitter mobile apps.
* Drive Deeper Understanding of Your Social Media Efforts – GinzaMetrics unveiled its complete suite of social intelligence tools for search and content marketers, which includes four tools to help users track and measure their social initiatives.
* New Bookings Available at Yelp – Yelp has partnered with several startups to make activities from more than 5,000 local vendors instantly bookable on its location-based platform.
* Facebook Makes #TBT Effortless – Facebook is taking on the Time Hop app with the launch of its new native feature for reminiscing, dubbed On This Day.
* Bringing Social Media to the Automotive Industry – Digital marketing software-as-a-service (SaaS) company Outsell has unveiled Outsell Social 2.0, to help automotive dealers engage with consumers across social sites.
* How Does Your Social Media Stack Up In Your Industry – HubSpot’s recent “2015 Social Media Benchmarks” report sheds light on the average social stats for specific industries. Plus the report suggests that more posts doesn’t necessarily mean more engagement.
* So Long Meerkat, Hello Periscope – Twitter unveiled a Meerkat competitor named Periscope, which enables users to stream footage directly from their mobile devices to their followers.
* Deeper Social Integration Arrives for Brandlive – Brandlive unveiled its Advanced Social Integration module, which enables brands to combine live streaming video and product merchandising with interactions on Facebook, Twitter and Instagram.
* Roundup: Facebook’s Big F8 Announcements – Facebook made some huge announcements at its annual developer conference, including new business features for its Messenger app, a free Analytics for Apps tool and an enhanced App Ads Helper.
* Social Commerce Takes the LimeRoad – India-based LimeRoad is taking on social commerce, and recently announced a $30 million Series C finding round.
* Bonus – Brush up on social jargon with Website Magazine’s 2015 Social Media Glossary.