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Social Snapshot: November 2015

Posted on 11.30.2015

The holiday season is in full swing but that hasn’t stopped the social Web from making headlines.

Pinterest, for example, unveiled some new social commerce features in November, while Facebook shed some light on its growing user numbers. Website Magazine has made it easy for Web professionals to keep up with these and other social updates with its monthly Social Snapshot series.

Discover all of November’s most important social news by checking out the 11th Social Snapshot of the year below:

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* Facebook Continues Its Social Login Domination – A new Gigya study reveals that Facebook is still dominating the social login wars, but saw its market share decline for the first time since Q3 2013.

* Welcome to the Pinterest Shop – Buyable Pins are now available on the Pinterest app for Android. Plus, the social network unveiled a new shop, dubbed the Pinterest Shop, which showcases buyable products on the social network.

* The World’s Largest Social Network – Mark Zuckerberg revealed that the Facebook community now has more than 1.55 billion people, which includes more than 1 billion people who are active every day.

* The User Impact of Facebook’s Outages – Facebook’s September outages dropped its reliability score from 100 in August to 97 percent, putting it below both Tumblr and Twitter.

* Visual Search Comes to Pinterest – Pinterest introduced a new technology to enable users to search its site without using text.

* Live Chat Goes Social – TouchCommerce unveiled a new customer service solution called TouchSocial, which enables brands to respond to consumers on social networks with the goal of increasing customer satisfaction and conversions.

* Instagram Unveils Partner Program – After opening up its Ads API earlier in 2015, Instagram unveiled a Partner Program to help brands improve their marketing initiatives on the social network. The program includes a list of 40 partners at launch, and each partner has expertise in at least one of three specialties to help marketers meet their objectives.

* Social Customer Service Through Facebook Messenger – Conversocial has integrated with Facebook Messenger to provide brands with another channel to offer customer service.

* Facebook Puts Notifications on Your Homescreen – Facebook expanded its mobile app lineup with an app called Notify, which keeps users up-to-date with the news that matters most to them.

* Promote Social Contests with Spredfast – Spredfast unveiled a new solution called Promotions, which is a custom contest builder that gathers consumer-shared data to give brands a better understanding of their customers.

* Why You Should Care About the New Google+ – Google made some pretty big changes to its social network that put a greater emphasis on users’ interests.

* Facebook Gives Back with New Tools for Nonprofits – Facebook unveiled new tools to help nonprofits succeed on its social network. The new tools include a dedicated place for fundraising as well as a new donate button.

* Track Emoji Use in Social Media with Zoomph – Social analytics platform Zoomph has unveiled a new Emojis Report feature that enables brands to discover emojis associated with an instance of their name.

* Start Exploring Snapchat Stories – Snapchat unveiled a new feature called Story Explorer that enables users to swipe up on Story moments that inspire them in order to see more Snaps of that same moment, but from different perspectives.

* Chat It Up with Facebook in the Enterprise – Facebook unveiled a new chat client for Facebook at Work, which is a version of the social platform that allows coworkers to share and collaborate in private.

* Bonus – Manage your company's social accounts in an efficient manner by checking out Website Magazine’s Tips & Taboos of Social Media for Biz.

Don’t forget to look back at 2015’s top social news (so far) by visiting Website Magazine’s Social Snapshots for January, February, March, April, May, June, July, August, September and October.

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