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Social Snapshot: October 2015

Posted on 11.01.2015

The holidays aren’t quite here yet, but the ’Net’s biggest social networks were already delivering virtual presents in the month of October – particularly Facebook.

Not only did the world’s largest social network shed light on the much-talked-about dislike button, but it also revealed a dozen other updates that all Web pros should be familiar with. Fortunately, keeping up with Facebook and the rest of the ’Net’s popular social networks is simple, as Website Magazine has been adding all of the most important social updates into its monthly Social Snapshot series.

Discover all of October’s most important social news by checking out Website Magazine’s 10th Social Snapshot of the year below:


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* Facebook Unveils New Mobile Profile Design – Facebook is making mobile profiles a little bit more life-like with a new design that includes profile videos.

* Survey Says Increase Your Social Followers – A new survey from Campaigner reveals that retailers should integrate social into their email campaigns, as 71 percent of the survey respondents indicated it was the most important add-on for email marketing.

* Daily Roundup: Twitter, Adobe, Pinterest & More – Twitter unveiled a new CEO, while Pinterest expanded its Buyable Pins program by bringing the functionality to Bigcommerce, Magento and IBM Commerce.

* Advertiser Outcome Score for Facebook’s Audience Network Ads – Facebook introduced a new metric, dubbed Advertiser Outcome Score, which should help advertisers improve ad placement and provide greater transparency about the performance of those placements in the process.

* Big Changes for LinkedIn Groups Coming Soon – LinkedIn made some pretty significant changes to its Groups feature on both desktop and iOS devices.

* Take a Moment to Notice Something New on Twitter – Twitter unveiled a new feature called Moments, which helps user find the best content that the social network has to offer.

* Facebook Unveils Reactions – It’s not a dislike button, but Facebook has unveiled a new functionality that will enable users better express their feelings toward posts.

* Closing the Gap Between Social Promotion and Online Sales – Springbot unveiled an Instagram integration that enables merchants to sell on the image-based social network.

* Constant Contact Helps SMBs Advertise on Facebook – Constant Contact announced that it is now part of Facebook’s Marketing Partner Program. In addition, the company unveiled a new tool to enable SMBs to leverage their email campaigns and use the same content to create Facebook ads.

* Tap into the Full Twitter Archive – Union Metrics unveiled a new solution called Echo that enables brands to interact with, access and measure the full Twitter archive.

* Showcase Twitter Stories with Grids – Twitter is helping people better tell stories with content from its social network with an embedded grid feature.

* Tie Your Twitter and Vine Profiles Together – Vine and Twitter unveiled updates to make it easier for people to find and follow their favorite accounts across both social networks.

* 9 Facebook Changes to Know – Facebook rolled out numerous updates this month, including a new ad experience, a new shopping feature and video updates.

* Track Key Pinterest Analytics with Dasheroo – Digital dashboard Dasheroo has unveiled an integration with Pinterest, which enables businesses to track the performance of their Pinterest analytics alongside other business metrics.

* Step Into Twitter’s Brand Hub – Twitter has unveiled a new service called Brand Hub, which helps advertisers understand their share of conversation, as well as key audiences and trends about their brand’s conversation on the social network.

* Facebook Gets Personal with Notifications – Facebook is displaying more personalized information in the notifications tab on the social network’s mobile app.

* Predict Social Success – Unmetric is helping social media marketers predict the impact of their posts with a new feature called Predict.

* Bonus – Learn how to stay trending on Twitter with Website Magazine’s 10 Timely Tweets.


Don’t forget to look back at 2015’s top social news (so far) by visiting Website Magazine’s Social Snapshots for January, February, March, April, May, June, July, August and September.


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