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Social Snapshot: September 2015

Posted on 9.29.2015

Despite what the general public may think, Facebook's recent outages were not the top social news of September. Web professionals know that there were many other headline-worthy stories – from Instagram unveiling a new way to post on its platform to the announcement of a new shoppable ad unit on YouTube.

Since it can be difficult to keep up with all of the social news revealed each month, Website Magazine has kept Web pros in the loop all year-long by putting all of these updates into one spot with our monthly Social Snapshot series.

Discover all of September’s most important social news by checking out Website Magazine’s ninth Social Snapshot of the year below:

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* Sayonara Square Photos – Instagram made a major change to its social network, enabling users to start posting photos in both portrait and landscape orientation.

* Instagram Ads Available on Sprinklr – Social media management platform Sprinklr unveiled an integration with the Instagram Ads API.

* LinkedIn Looks to Enhance its Sales Solutions – LinkedIn acquired predictive sales and marketing software provider Fliptop, which will help the social network accelerate its Sales Solutions product road map.

* Salesforce Unveils Instagram Integration – Salesforce revealed a new set of tools to help marketers engage customers on Instagram across its suite of Marketing Cloud products.

* Discover Which Facebook Ads Are Driving Conversions – The world’s largest social network expanded the capabilities of its Conversion Lift tool to help marketers better understand which ads are best driving their ad objective.

* Facebook Improves Mobile Business Pages – Businesses can better show off their most important information with Facebook’s updated Page design for mobile devices.

* Instagram Ads Open Up to Everyone – The image-based social network’s ads platform has finally opened up to both large and small advertisers.

* Snapchat is Throwing Up Rainbows (Literally) Snapchat’s latest update enables users to add “Lenses” to their selfies.

* How Brands Can Be Sorry on Facebook – Could a new “dislike” button arrive on Facebook? Probably not, but an “empathy” button is a different story.

* Instagram Hits 400 Million – Instagram reached a new membership milestone in September.

* Feedly Unveils Shared Collections – A new feature for Feedly Pro enables users to share collections of reading sources with their teammates, colleagues and other groups of people.

* Compare Big-Brand Social Media Performance – Social media intelligence provider Brandwatch is helping users compare brands’ social media efforts with a feature dubbed Social Indices.

* Curalate Helps eBay Enterprise Publishers Monetize Instagram – A partnership between the two companies is giving more than 100,000 publishers in the eBay Enterprise Affiliate Network access to Curalate’s Like2Buy feature.

* YouTube Makes Video Shoppable – YouTube unveiled a new ad unit to make conversions even easier within video ads.

* Bonus – make sure your social profile is ready for fall by checking out Website Magazine’s “7 Awesomely Autumn Social Designs.”

Don’t forget to look back at 2015’s top social news (so far) by visiting Website Magazine’s Social Snapshots for January, February, March, April, May, June, July and August.

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