Social Sponsorship Comes to TV with Izea
Social sponsorship platform IZEA is branching out, announcing a partnership with Northwest Broadcasting which will enable it to connect its social sponsorship revenue opportunities directly to local, in-market television media inventory.
"We will be utilizing IZEA's Exchange platform to build out a network of local social media influencers," said John Rand, Chief Operating Officer of Northwest Broadcasting. "In the near future, our goal is to offer advertisers the ability to buy sponsored blog posts, tweets, Instagram photos and other social media sponsorships to complement their local television media investments."
IZEA.TV is powered by IZEA's Exchange platform, which allows IZEA's partners to co-brand or white label their own social sponsorship marketplaces. Media companies, such as Northwest Broadcasting, will be able to utilize the system to manage, sell and track social sponsorships through their own Twitter, Facebook and other social accounts, as well as to build an extended influencer network of their viewers, readers, and followers.
"The influence of consumers has never been more powerful for brands," said Ted Murphy, Founder and CEO of IZEA. "IZEA's Exchange platform creates new revenues streams for traditional television, radio, newspaper and magazine companies by transforming their viewers, listeners, and readers into an entirely new form of valuable inventory."
IZEA.TV is currently in pre-registration. Users can sign up and register their social media accounts including Twitter, Facebook, Foursquare, Instagram and LinkedIn. IZEA will be officially launching the platform for commerce later this quarter. IZEA.TV's first commercial can be seen below.