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SocialKast Could Save Social Gaming

Posted on 7.20.2010

Back in early June, InsideFacebook reported that more than half of the 25 largest games on Facebook lost users in April and the trend picked up in May. What exactly is going on?

InsideFacebook’s Eric Eldon speculated that since most of the apps were launched last year it might just be the age of these games. “Game lifespan varies depending on genre, quality, the number of updates, and other factors — and some of these titles, like Restaurant City and Farm Town, are more than a year old” wrote Eldon.

Virtual currency and app monetization platform Offerpal Media isn’t sitting idly by however. The company today launched SocialKast, a cross-platform user acqusuition and re-engagement tool that lets developers send notifications and messages across multiple containers.

According to the announcement: “Offerpal’s SocialKast allows game developers and social platforms to write once in order to interact with multiple platforms using a set of lightweight REST messaging APIs and javascript calls. Developers can distribute both user-to-user and application-to-user invites, gifts, notifications and other types of text-based or graphical messages directly into the activity streams, email inboxes and other key areas of Offerpal’s partner sites.”

 

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