SocialKast Could Save Social Gaming
Back in early June, InsideFacebook reported that more than half of the 25 largest games on Facebook lost users in April and the trend picked up in May. What exactly is going on?
InsideFacebook’s Eric Eldon speculated that since most of the apps were launched last year it might just be the age of these games. “Game lifespan varies depending on genre, quality, the number of updates, and other factors — and some of these titles, like Restaurant City and Farm Town, are more than a year old” wrote Eldon.
Virtual currency and app monetization platform Offerpal Media isn’t sitting idly by however. The company today launched SocialKast, a cross-platform user acqusuition and re-engagement tool that lets developers send notifications and messages across multiple containers.