Solving the Software Puzzle - August 2009
:: Software increasingly powers our interactions with the world and influences the business decisions we make. Choose the right software for your business’ specific needs and you will find a valued partner ::
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Below you will find the the contents of the August 2009 edition of Website Magazine. The feature article of this issue addresses "solving the software puzzle" for Web professionals. As in each edition however a wide range of topics (including SEO, SEM, Web Design & Development and more), essential techniques and trends are also covered. The August 2009 edition is a "general issue" and distributed to over 140,000 Web professionals.
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Solving the Software Puzzle
Web software increasingly powers our interactions with the world and influences the business decisions we make today and into the future. Discover essential software for Internet professionals and how some vendors are solving the software puzzle.
Website Findability Makeover
New WM columnist, Heather Lutze provides an extreme “findability” makeover for a home improvement website. She reveals the website’s problems and provides some solutions, improving the design, and social and search exposure.
Action Plans for the Google AdWords Network
Understand how contextual advertising works and learn how to establish an effective strategy to achieve exceptional results on the Google AdWords content network.
Podcasts: Create and Monetize Audio
Once only the domain of big name media sites, podcasts are now used on many websites — big and small. With good content, testing and experience, podcasts can provide another revenue stream for your site.
Choosing an Open Source CMS
The debate surrounding open and closed source CMS continues. Plain Black’s JT Smith explains the pros and cons of open source programs, dispels some pervasive myths and provides a framework for ensuring a successful evaluation.
Viral Marketing: Surpassing Survival
As social networking continues its exponential growth, Internet marketers must adapt and adjust their messages. Will you thrive or just survive in this new environment?
Managing Acquisition Costs Effectively
How do you manage multichannel marketing programs in a cost-effective and efficient way? Check out Keith Kochberg’s six secrets to success.
Making Widgets Work
Widgets are an effective way to move branding messages outside the Web presence. David Albert discusses the best ways to develop and deploy widgets off-site.
WM ’Net Briefs
Real Estate on the Verge of Booming Online
Dashboard Affiliate Program Management
Common Pitfalls of the Internet Marketing Newbie
Essential WordPress (Hosting) Resources
Top 50: Alternative Ad Marketplaces
SEO Corner: SEO for Bing
Conversion Cache: Optimizing the E-Commerce On-Site Engagement Experience
Who’s Who: OneBigPlanet
Bookshelf: Word Wide Rave
Commentary: Goodbye Google, Hello Social
Upcoming Issues @ Website Magazine
The next few two issues of Website Magazine (available only to professional members) promise to provide readers an entirely new framework for attracting new qualified buyers and retaining customers. As in each issue, Website Magazine will also cover important trends and topics including shipping options for Web merchants, link strategies, e-mail marketing, mobile computing and more.
September: Innovative Advertising
October: Internet Marketing
November: Anniversary Issue