Sophia Makes Content 'Shoppable'
The name Sophia will now mean more to publishers and retailers than just their favorite character on the Golden Girls.
Sophia – of the digital variety – recently developed a platform called Ambiance, which has the potential to change the way consumers shop online.
Various publishers have already started using the platform to match content with retail products and services. This contextually aware AI solution takes the content users are looking at and gives them products they want to buy. The e-commerce widget sits alongside publisher content to showcase relevant products of interest to readers while they browse.
By making content 'shoppable', according to Sophia, it provides an alternative revenue stream for publishers, and because the products complement the nearby content, readers are likely to be more engaged leading to improved site stickiness and increased loyalty. For retailers, they can showcase their products free.
Sophia reports its Ambiance platform can deliver up 10 times the industry standard on conversion rates for other digital ads.
“Online publishers have been going through a very challenging time in recent years, with underperforming and often intrusive approaches to advertising creating ‘ad blindness’ among users,” says Dr. David Patterson, CEO of Sophia. “Ambiance solves this problem by serving up recommendations that are contextually relevant to what they are reading at that moment in time without compromising a user’s privacy.
“The results speak for themselves and the fact that so many online publications have installed Ambiance within the first quarter of its availability is testimony to this and the product’s scalability. We have received a fantastic level of interest from major publishers and retailers alike across sectors such as technology, health & beauty, automotive and fashion since launching and we look forward to announcing additional customers in the very near future.”