Sorry, You’re Doing Social Contests Wrong
Higher engagement rates, increased followers and more website traffic…what’s not to love about social media contests?
A lot if your contests catch the eye of the Federal Trade Commission, which happens more often than you’d think. After all, the guidelines on emerging social platforms are murky at best. From a brand owner’s perspective, this means that extreme caution will be necessary in structuring social media contests and promotions going forward.