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Speed up Google Shopping Campaign Setup with Optmyzr

Posted on 9.08.2014

With more than one billion visits a month, Google is one of the most visited sites on the Web.

Due to its high volume of traffic, the search engine presents merchants with a unparalleled platform to reach consumers via search results and advertisements. However, with the recent elimination of Product Listing Campaigns and the unveiling of its replacement, Shopping Campaigns, Google has left some merchants wondering how they can make the switch over to the new feature.

In order to help merchants mitigate the switch from Product Listing Campaigns on Google to Shopping Campaigns, Optmyzr has released a new tool titled Shopping Campaign Splitter.

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Instead of having to manually enter the structure of their campaigns, this tool allows merchants to simply specify the way in which they want products to be grouped and takes over from there. The only thing merchants have to specify is how they want their products to be grouped using the attributes from their Google Merchant Center feed.

Also, merchants can set bids and exclusions for individual product groups that will be added to the account thorugh the new tool. Optmyzr states the new tool will complement its existing Shopping Bidder tool which simplifies the process of managing bids for multiple product groups.


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