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Spiffed Up for SERPs - 'Net Briefs

Posted on 11.30.2012

Google released a new universal layout of its search result page in early Nov. 2012. On the surface, the main difference between the new and old version is that the left navigation sidebar was moved to the top of the listings, but dig a bit deeper and there are quite a few substantial modifications now in play. These changes promise to shift how users discover and interact with the variety of indexed information at the Web’s most popular search engine. Users still have access to the search tools, which support modifying time and location, but the navigation bar now includes — by default — changes dynamically based on the query. Users of the search engine will have more immediate access to Shopping, Books, Applications and more.

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