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Despite Warnings, Paid Links Are Here to Stay

Posted on 4.26.2007
Despite the ongoing conversation related to the sale and purchase of paid links, there seems to be no shortage of providers releasing marketplaces to facilitate the process.

Providers such as TextLinkAds have developed quite a following and a lot of attention the past eighteen to twenty-four months. Only recently has Google come out openly against the process of buying and selling links as a means to improve search rankings but it has not seemed to dissuade any of the key parties.

Case in point: LinkWorth, a provider of online marketing services today announced the release of LinkInTxt, a solutions which allows advertisers to embed links to thier site in targeted keywords on a partner website.

"LinkInTxt is a product we have been asked for over the past few years by our customers," says Ron Wicker, President and Founder of LinkWorth. "It allows our Partners to monetize their sites with their existing content and greatly increase the click thru ratio for our Advertisers -- a perfect solution for all of our customers."

Consumers (both advertisers and publishers) are driving the demand in this cottage SEM industry. While Google may have a point in that it may dilute the natural development of links and thereby diminish the value of all links, if end-users/site visitors receive value from the presence of such sponsored links (as determined by a click) should Google care?

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