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Video Pre- and Post-Roll Sponsored Links

Posted on 12.11.2006
Pulse 360, Inc. today announced the ability for advertisers to target viewers of online videos by appending ad listings to the beginning or end of a video. Ads can be targeted based on context, location, behavior or demographic to ensure every opportunity is taken to serve the most relevant advertisement.

“The consumer audience is watching videos online,” said Lance Podell, chief executive officer of Seevast, Pulse 360’s operating company. “Advertisers can now reach their audience in this highly desirable space, and publishers can add another way to monetize their content in a way that’s non-invasive to viewers.”

What this all means is that publishers have another strategy to monetize their multimedia/video content in a way that's non-invasive to viewers.

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