Spreadsheets for Ad Reporting
Everything old is new again - even the manner in which agencies and advertisers view their data.
Cross-channel ad reporting platform RTB-Media has released Automated Spreadsheets, a solution that will enable its users to aggregate data in real-time and integrate it with Google Sheets and Excel.
Powered by an API from the company's Ad Performance Dashboard, the real-time spreadsheets link to any ad platform (from Facebook to AdWords) to pull in metrics. As marketers adjust dates and metrics, the spreadsheet tables and charts will populate instantly, making data manipulation and creating custom reports much easier.
“While the dashboard is visually beautiful, we understand that not everyone needs to see information in the same way. All the data that has been available through the reporting dashboard can now be accessed via Google Sheets or Excel,” said Daniel Kravtsov, CEO of RTB-Media.
“Our goal is to help marketers view their data in the templates they are most comfortable working with but skip the manual process of data aggregation from multiple platforms. After connecting to our dashboard, marketers can simply upload a spreadsheet template and our team will configure it for them. Once they get the report back, they will quickly see the magic that is behind the automated spreadsheets.”