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Square Makes its First Analytics Partnership

Posted on 9.13.2014

In order to make the best decisions companies need the most information as possible.

Using multiple services and platforms to receive information can make the process unnecessarily complicated and drawn out. However, through all-inclusive dashboards companies can save themselves the frustration and time wasted by having to jump from page to page.

SumAll, a data analytics company, has announced a new partnership with Square, the ever-popular card reader.

The new partnership will provide users of Square and Square Analytics with a more comprehensive view of their company’s overall performance thanks to SumAll’s unified analytics dashboard. The dashboard will also allow companies to view numerous key metrics and data points from sources such as social media and other payment providers in one place.

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"Now Square customers can see their vital sales data side-by-side with the rest of their business activity,” stated Dane Atkinson, CEO of SumAll. “Imagine a small business that can quickly see correlations between event promotions it runs on social media and sales data from Square. SumAll brings all of this together into one screen, and helps business owners adjust marketing strategies on the fly while also better managing resources and inventory.”

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