SRDS Integrates Shiny Ads for Broader Programmatic Ad Buys
Programmatic direct advertising purveyor Shiny Ads announced its platform will be integrated into Kantar Media's SRDS, a media planning platform.
“Agencies and marketers require a comprehensive and integrated platform that meets their need to plan digital media from multiple channels,” said Dina Srinivasan, Managing Director of Emerging Media, of Kantar Media. “Our platform gives brand planners from the largest ad holding companies as well as the small/mid-sized agencies quick access to key information about a publisher’s programmatic inventory.”
Approximately 15,000 users currently subscribe to SRDS.com to research digital advertising networks and websites for their media plans. The new programmatic functionality at SRDS.com will provide advertisers an opportunity to search for inventory and create an early-stage media plan.
“Creating demand for our publisher partners is key to our mutual success. Integrating Shiny Ads Direct with Kantar Media’s SRDS.com gives our publishers direct access to their agency partners, including WPP, IPG, Publicis, Omnicom, without additional effort,” said Roy Pereira, Founder and CEO of Shiny Ads. “This partnership brings our publisher brands to more agencies and marketers so they can sell more inventory quickly and efficiently.”