Starbucks Opens the Big (Digital) Door to Customer Loyalty
Loyalty programs, both online and offline, are powerful mechanisms to increase customer engagement and social advocacy, not to mention bottom line metrics including customer registration and further, revenue per customer. These are the metrics that matter and the savviest brands are employing technology to make it all happen.
Case in point, loyalty software provider BigDoor is releasing a new 'white label' product that was designed in cooperation with Starbucks and its existing My Starbucks Rewards program.
The white-label product works with existing loyalty experiences to help brands, like Starbucks, enrich and sustain reciprocal customer relationships, (the loyalty solutions can also be used 'stand-alone' for brands that are just starting out with their loyalty initiative).
BigDoor's solution provides customers with an opportunity to be rewarded for completing 'high-value' tasks. When customers complete those tasks on a brand’s site, they can unlock and redeem personalized rewards, deepening their engagement and loyalty toward the brand in the process.
“BigDoor is significantly expanding the loyalty marketplace with our Loyalty Campaign offering,” says Keith Smith, Co-Founder and CEO at BigDoor. “Whether your brand is just beginning to put its loyalty program together, or is an old pro at driving customers through the loyalty lifecycle, Loyalty Campaign fits right in. It’s a breakthrough product, because there’s nothing like it in the market right now. It’s also lighter than a regular loyalty program, plus it’s incredibly customizable for its price point.”