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Start Automating to Get More Leads

Posted on 5.07.2015

When using a marketing automation solution, the majority of businesses see their number of leads increase at least 20 percent.

Many companies, however, don't know where to start when it comes to enlisting the help of a marketing automation platform. Those already deploying iContact as their email marketing software (or those interested in trying them out) will want to know about its new iContact Pro solution, which is designed to make optimizing email marketing results easier with new campaign management features, including workflow automation, landing pages and lead scoring

“We’ve built iContact Pro for all businesses in need of a smarter email solution; no matter if it’s their first foray into marketing automation or if they’ve gone down the road before only to be overwhelmed by unnecessary complexity,” said iContact President Geoff Alexander. “iContact Pro provides modern marketers with the features they need to create, optimize and measure their email marketing campaigns, all while providing the personalized and knowledgeable customer experience that iContact is known for.”

The major features of iContact Pro include landing page creation, workflow automation, social post and monitoring, CRM integration and in-depth reporting across activities.

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