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Stat Watch: April 2013

Posted on 2.28.2013

Data, Data, Everywhere!

The most interesting stats and metrics from the digital world.

The Web moves pretty fast. If you don’t stop and look around once in a while, you’re sure to miss some new trends, evolving best practices, or opportunities that will help your enterprise not just survive, but thrive. Website Magazine’s editorial staff aggregates and curates some of the more interesting recent research and statistics and publishes it daily on the Web, as well as in this month’s Stat Watch.

Find more useful data and valuable insights at


Digital Hiring Demand

The demand for freelance online talent keeps growing – and so does those digital professionals’ incomes. Those most commonly hired, according to the Elance Global Online Employment Report, were mobile developers and Web programmers (followed closely by marketers and Web content professionals). HTML developers saw a 149 percent earnings increase, while PHP and CSS experts saw their income improve by 108 and 103 percent respectively. Mobile-minded Android and iOS developers also saw increase of 146 and 132 percent.


The percentage of the Internet population across 11 countries who would select a “do-not-track” (DNT) feature if it was easily available as reported in Ovum’s 2013 Consumer Insights Survey.

25 Billion

The number of songs sold on the iTunes digital music store, a milestone reported by Apple.


The majority of potential consumer electronics purchases that are inspired by a consumer review to select a brand not in their original consideration set, according to Weber Shandwick’s recently released “Buy It, Try It, Rate It” research study.


The percentage of online marketers who say their budgets for paid search advertising will increase in 2013 (according to a Vizu/Nielsen Report).

5.6 Million

The number of “directions” generated from the Yelp mobile app in Jan. 2013 (according to Yelp). Customers who leverage Yelp spend an average of $101.59 on their first visit.

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