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Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech

Customer experience is top of mind with today's brands but meeting the often lofty expecations is increasingly challenging. 

One of the more difficult aspects of doing so, according to a recently released survey from Bynder, is identifying the "right" technologies for a seamless experience. 

According to data released within the study, 56% expressed intentions to personalize their marketing this year, and while 89% agreed that technology plays a key role in developing a personalized experience, 90% think that finding the right technologies to do so is a significant challenge. 

Other challenges highlighted in the report include securing enough budget, bringing innovations to market before the competition and internal adoption. Just 8 percent of respondents said personalization presented no challenges. 

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