STAT WATCH: Google Ad Dominance Continues

Google has long been the dominant force in the digital advertising industry and its momentum does not seem to be slowing.

According to eMarketer's most recent report on the U.S. digital advertising market, Google will take a reported 77.8 percent of U.S. search ad revenues this year (2017) and it could be as high as 80 percent by 2018.

Overall, search spending in the U.S. is expected to increase 24 percent over the next three years, from $36.69 billion in 2017 to $45.63 billion in 2019.

While these are only forecasts, you really have to wonder if anyone or any platform can take away something, anything from Google. Everyone else's growth projection looks anemic in comparison.

Microsoft's U.S. search ad revenues, for example, are expected to grow from $2.79 billion this year to $3.02 billion in 2019, with its market share expected to dip from 7.6 percent this year to 6.6 percent in 2019.

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.