Stat Watch: Into the Digital Cart
You’d think that e-commerce
professionals would be resting on
their digital laurels with yearafter-
year of impressive results,
but they’re not. Web retailers are
pushing the virtual envelope
every chance they get, becoming
significant contributors to the global
and local economies.
The projected e-commerce
spending in the United States this
year alone, according to Forrester
Research, is a jaw-dropping $262
billion, a 13.4 percent increase over
2012. How did it get there? The
best in e-commerce technology, of
course, from personalization and
retargeting to more nimble and
smarter shopping carts.
Website Magazine’s editorial
staff aggregates and curates
interesting research and data like
what you’ll find in this month’s STAT
WATCH column nearly every day on
the Web, publishing the information
Internet professionals need to
create strategies and executive
campaigns and technology
initiatives more efficiently.
64% of e-commerce shopping carts that were abandoned in
Q3 2012 (Source: Monetate).
81% of moms say they would buy and engage more if rewarded with
loyalty points on top of the $2.4 trillion of spending they already influence every year
as the primary decision-makers of household purchases (Source: PunchTab’s 2013
“Scoring Points With Mom” report).
47% of companies say that the biggest barrier to website personalization
is IT roadblocks, with legacy technology (46 percent) falling closely
behind, according to Monetate and Econsultancy’s “The Realities of Online
Personalization” research.
6% of smartphone users conducted their most recent mobile
retail search in a brick-and-mortar store, indicating that even
though showrooming is a growing concern, it may be overhyped. The ongoing
xAd/Telmetrics “U.S. Mobile Path-to-Purchase” study conducted by Nielsen also
reported that 77 percent of smartphone retail shoppers ultimately made their purchases
in-store versus going online to find a cheaper price.
90% of mobile searches lead to action (e.g. store visit or phone call),
with more than half leading to purchases (Source: Vistaprint UK infographic).
$53 is the average price of items bought on U.S. Web retail sites
using iPads, compared to $24 on smartphones and $22 on
PCs/laptops, according to RichRelevance’s “2012 Q1 Shopping Insights Mobile Study.”
40% of online shoppers abandon a website that takes more than
three seconds to load (Source: KISSmetrics, 2012).


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