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Stat Watch: March 2013

Posted on 1.31.2013

So many interesting data points, so little time – or is there?

Website Magazine aggregated and curated some of the more interesting data released over the past few months. Actionable? Not always. Informative? Absolutely. Share your research with our editors and spread the good (or bad) news with the Website Magazine community of digital media professionals — just contact us at [email protected]


The number of people that join business social network LinkedIn every day; that’s 2 people every second. LinkedIn now counts 200 million registered members as of mid-January.


The iPad’s tablet Web share fell 7.1 percent following the Christmas holiday, while the Kindle Fire’s Web tablet Web share rose by 3.03 percent, according to Chitika.


The majority of potential consumer electronics purchases that are inspired by a consumer review to select a brand not in their original consideration set, according to Weber Shandwick’s recently released “Buy It, Try It, Rate It” research study.


Video accounted for 23 percent of total display media spend for 2012 (SundaySky’s 2012 State of Online Video U.S.). Additionally, Forrester predicts online video advertising spend will grow from $2.9 billion in 2012, to $9 billion by 2017, for a 26 percent growth rate each year.


Google’s Product Listing Ads outperform text search ads in click-through rate by 68 percent, conversion rate by 38 percent and return on ad spend by 25 percent. (Kenshoo Global Search Advertising Trends Oct. 2012)

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