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Stat Watch: November 2013

Posted on 9.30.2013

Business-to-business commerce is a rapidly expanding space. Of the B2B organizations surveyed in the U.S. for Intershop’s 2013 E-Commerce Report, 96 percent are already selling online with 4 percent making plans to in the near future. Changes to consumer expectations, however, are requiring B2B organizations to provide intuitive and user-friendly interfaces for multiple channels, just like their B2C counterparts.

This change to a more consumerized commerce approach is driven by multiple factors, according to Intershop, from customer demand and expectations (81 percent globally; 88 percent U.S.) to developing technologies (74 percent globally; 85 percent U.S.) to the fact that business buyers engage through various offline and online touchpoints with their peers and use multiple information sources to make decisions (73 percent globally; 84 percent U.S.).

“Where there is complexity, there is also opportunity,” said Jochen Moll, member and spokesman of the board of management at Intershop in a company statement. “Organizations that can develop their B2B commerce channels now and offer a consumer-like approach will be well placed to capture market share. They will need to understand how to manage the complexities around their new channels, but the effort will pay off.”


 

13 million

Facebook’s Q2 2013 rise to more than 1 million active advertisers has been driven by significant growth in local businesses participating on the network. According to Facebook’s own data, in the average week, there are more than 645 million views of, and 13 million comments on, local business Facebook pages.

65%

Small businesses have generated more than 65 percent of the net new jobs since 1995, according to Docstoc research published by Forbes.

54%

More than 60 percent of new business owners use personal savings as their biggest source of funding, according to the 2012 U.S. Census Bureau. Of those companies started with personal savings, 54.4 percent of them are female owned.

66%

Of the Fortune 500 CEOs, 66 percent were appointed internally and 43 percent of CEOs make between $100,000-$250,000 annually. For more on this research, visit wsm.co/14P8VV3.

72%

When companies consider hiring advertising agencies, creative presentations top the list of deciding factors, according to RSW/US.

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